Looking for authentic French bread in Seoul? BO&MIE brings the heart of Parisian baking to the center of Gangnam.
✅ Description
BO&MIE, the famous Parisian bakery, opened its first Korean branch at Shinsegae Gangnam on February 28, 2025. Discover their signature handmade breads, popular menu items, location tips, and visit experience.
๐ก BO&MIE – From Paris to Gangnam
If you're a fan of authentic French pastries, BO&MIE is a must-visit.
This beloved bakery from Paris opened its very first store in Korea on February 28, 2025, located on the basement level of Shinsegae Department Store Gangnam.
Conveniently connected to Seoul Express Bus Terminal, it's easy to get to and offers the charm of French baking right in the heart of the city. ๐️๐ฅ
๐จ What Makes BO&MIE Special?
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Uses premium flour ‘Foricher’ made using traditional French stone milling techniques
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Crafted with a 25-year-old natural sourdough starter
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All breads are 100% handmade with minimal additives
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Offers a wide range of baked goods from classic baguettes and croissants to creative pastries
Each loaf and pastry reflects the time, care, and tradition behind French baking. ๐ซ๐ท๐
๐ Must-Try Menu Items
⏰ Tips for Visiting
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Crowds: As a newly opened bakery, BO&MIE tends to be busy – especially around lunchtime and early evening.
→ For a more relaxed experience, we recommend visiting in the afternoon.
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Location: Basement level of Shinsegae Gangnam, connected directly to the Express Bus Terminal (Line 3/7/9)
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Takeout Only: There is no dine-in area, so all orders are for takeaway only.
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Desserts: Cakes and other desserts are available – we didn't try them this time, but they looked incredible!
✨ Final Thoughts – Why You Should Go
BO&MIE isn’t just another bakery.
It brings the true taste of French artisan baking to Seoul with premium ingredients, careful craftsmanship, and an ambiance that feels like Paris.
✔ You can taste the difference in each handmade loaf
✔ High-quality ingredients meet traditional methods
✔ Perfect for a weekend treat or gift for bread lovers
If you’re in Gangnam and love good bread, BO&MIE is 100% worth a visit! ๐๐ฅ
๐ฌ What Would You Try First?
Which menu item are you most curious about?
If you’ve already visited, let us know your favorite item in the comments! ๐
๐ Tags
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